Kmart, one of the leading US discount department stores needed an app and supporting marketing assets for their Layaway program.

A bold design following the corporate color palette was created for both the App and the signage which helped increase layaway customer acquisition and retainment.

Kmart Layaway Program - App and signage design

 Art Director

Developing  concepts, designs, presentations and iterations for both the App UI and the supporting digital and print ads.

My Role